The Innovator

A serial entrepreneur, technology and business strategist specializing in AI, automation, and scalable growth, with a proven track record of building, scaling, and exiting high-performing companies.

About me


I am a serial entrepreneur with decades of experience founding and scaling successful IT management companies.

I’ve spent my career building, scaling, and automating businesses—but when I’m not deep in AI and strategy, I’m probably hanging out with my dogs, debating the finer points of why pineapple absolutely belongs on pizza, or hunting down the best tacos in town.

I’m a self-proclaimed nerd who actually knows how to socialize, meaning I can talk for hours about automation, business growth, or impressing you with my infinite library of Dad jokes.

At the core, I love solving complex problems, helping businesses scale smarter, and proving that tech isn’t just about efficiency—it’s about unlocking real human potential.

Felipe my dog!
Friends hiking in the mountains.
Frida my puppy!
Golfing in the mountains.
Cape Town by Heli

MSP Growth

The MSP space is evolving fast. Scaling profitably isn’t just about adding clients or hiring more technicians—it’s about building systems that work, leadership that adapts, and operations that scale efficiently.

Transforming with Tech

Technology, AI and automation are reshaping industries, but most businesses struggle to apply them effectively. The challenge isn’t just adopting new tools—it’s ensuring they truly enhance operations and drive efficiency.

Keynote Speaker

As a recognized thought leader in AI, automation, and business transformation, I speak on the practical application of emerging technologies. My focus is on cutting through the noise—helping business leaders, entrepreneurs, and industry professionals understand how to apply these innovations for real impact.

I've been published or provided expert opinions in...