Show notes
In this episode my guest is Brad Williamson, founder and CEO of Catch Digital, a digital marketing agency that helps businesses build measurable customer acquisition systems through paid media, automation, conversion optimization, and AI powered workflows. Catch Digital works with organizations across Canada, the United States, the United Kingdom, and Australia to improve marketing performance by focusing on what matters most: return on investment.
We discuss why marketing should be measured by business outcomes rather than tactics, how technology can improve every stage of the customer journey, and why AI should raise the quality of work instead of replacing people. Brad shares how Catch Digital built proprietary attribution technology, why integrated systems are becoming the future of business, and how leaders can avoid becoming overwhelmed by having access to too much information.
Learn more about Brad and Catch Digital: https://www.catchdigital.io/
Thank you to our sponsors:
EO Calgary: https://member.eonetwork.org/calgary
2C Media: https://www.2cmedia.ca/
