Show notes
AI can produce thousands of pieces of content, but only people can make you feel something. In this episode of the Beyond Technology podcast, Jon Holden, co-founder of Forward Level, explains how his marketing and HR firm uses bleeding-edge tech while keeping authenticity at the centre of everything they deliver.
Forward Level is a Calgary company celebrating 15 years. Jon describes how AI and tools like Adobe Creative Cloud have turned days of design work into hours. He also shares an honest story of AI-generated social content that missed the mark, prompting a client to say "I don't think you understand our business." He explains why that experience made senior oversight and quality assurance non-negotiable. Jon also covers why face-to-face conversations matter more than ever, how a strong IT partner creates a safe sandbox for experimentation, and how he uses Copilot to catch up after vacation.
